Hasselblad’s history began as a provocative challenge to produce a better camera. In 1941, Hasselblad did just that, releasing its first camera, the HK-7. From then on, Hasselblad continued to reimagine camera technology and break photographic norms. Hasselblad cameras have been trusted by photographers for 80 years, capturing countless iconic moments and touching stories. Now more than ever, Hasselblad is driven by its founding aspirations to innovate on the camera and exemplify quality craftsmanship.
In 2021, Hasselblad commemorate these 80 years of Hasselblad legacy with 800 limited-edition 907X Anniversary Edition Kits. This kit draws inspiration from the iconic SWC camera and features an anodized Lunar Grey trim and lens and a black leatherette cover. By casting this classic in a new light, Hasselblad celebrates a remarkable journey and a continued spirit of innovation.
PAST, PRESENT AND FUTURE
Over the past eight decades, Hasselblad has strived for uncompromised image quality, even if that means breaking industry conventions. Hasselblad pioneered the very first medium format mirrorless digital camera, innovated on modular design, and iconized waist-level shooting, rewriting the history of camera development time and again.
In the 1950’s, Hasselblad created its first wide-angle camera series. At the time, correcting optical aberration and distortion from wide-angle lenses was a challenge as the aspherical lenses we know today were not yet available. The SWC, however, broke the mold. Instead of using a mirror, the SWC utilized a rangefinder design which allowed the rear element to be placed closer to the focal plane, effectively reducing aberration and distortion. These developments not only produced clear, uncompromised images, they also allowed for a significantly slimmer camera body. Decades later, the SWC camera continues to be critically acclaimed for its outstanding design and renowned image quality.
While inspired by the SWC camera, the 907X goes a few steps further. Unlike the SWC, the 907X is an interchangeable lens camera that supports both live view and autofocus. The detachable CFV II 50C digital back can blend seamlessly with a film camera body*, launching film cameras into the digital age. Through innovating on the classic design, the legacy of the SWC camera is reinvigorated with 907X.
AN ODE TO LEGACY
The 907X Anniversary Edition Kit includes a CFV II 50C digital back, a 907X camera body, control grip, optical viewfinder, and XCD 3,5/30 lens. All components are special-edition designs with detailing custom to the anniversary kits. The engraved 30mm wide-angle lens was thoughtfully selected to echo the Biogon 38mm wide-angle lens used in the SWC.
The camera and grip are covered by black grain leatherette and highlighted with anodized edges. One side of the camera features a commemorative plate that reads “Since 1941,” while “Hasselblad” in handwritten lettering marks both the camera body and the optical viewfinder.
The Anniversary Edition lens features a delicately etched focus ring in a Hasselblad logo print. When ingenuity meets artistry, eight decades of legacy are condensed into a holdable masterpiece. Down to the finest detail, the 907X Anniversary Edition Kit serves as both a nostalgic nod and a tribute to the spirit of innovation.
ANALOG AND DIGITAL: THE BEST OF TWO WORLDS
The 907X camera body not only supports XCD lenses, but is also designed to blend seamlessly with HC/HCD, V, and XPAN lenses via adapters, enriching the capture possibilities when used with the CFV II 50C digital back. The CFV II 50C can also be paired with film camera bodies*, taking a leap by coupling analog and digital shooting.
* CFV II 50C supports virtually all Hasselblad V System camera bodies built from 1957 onwards, including: 500C, 500C/M, 501C, 501CM, 503CX, 503CXi, 503CW, 503CWD, 500EL, 500EL/M, 500ELX, 553ELX, 555ELD, 2000FC, 2000FC/M, 2000FCW, 2003FCW, 201F, 203FE, 205TCC, 205FCC, adjusted 202FA, SWC/M, 903SWC, 905SWC, ArcBody, FlexBody, and some third-party technical cameras/view cameras.
LOOK DOWN TO FIND THE PERFECT SHOT
The CFV II 50C digital back has a touch and tilt rear display that enables effortless waist-level shooting. Attach the back to any V System camera, then tilt the screen to a suitable angle or use a waist-level viewfinder for easy image composition, focusing, and review.